Oscar Nilsson

I design useful experiences for users focusing on the entire journey.

Currently I'm the CTO at Rabble. Besides managing the team of developers I've been the main designer for all our user facing technologies and internal tools. I also freelance as a UX designer, most recent for UNICEF Sweden and Qualifier.ai. During the recent year I've also helped setting up the beaty tech startup No Ordinary Scent, mainly their AI Scent Creator, webshop and integrations.

Besides sketching and designing interfaces I also enjoy coding and I'm also a contributor to the open source JavaScript community. Here is my GitHub. I've also explored some UI and interaction concepts which can be found in my CodePen.

I did my masters in HCI at KTH in Stockholm, Sweden. One of the more noteworthy projects I worked on was an interactive table for hostels. It encouraged travelers to get together and discover the city. It won 1st place in a local competition and we got to present it at Aalto University in Helsinki.

Feel free to check out my LinkedIn, Instagram and Pinterest 😊


No Ordinary Scent - Scent Creator


An AI powered image analyzer that recognizes certain characteristics in images and creates a custom perfume recipe. I created the Scent Creator and helped setup a Shopify webshop with accounting and credit card integrations amongst other techical responsibilities related to NOS business.

No Ordinary Scent website screenshot

Website - Shopify

Video of the Scent Creator

UNICEF VÀrldspÄverkare

A UX project where I was involved in the initial prototyping phase of a new exploratory way to donate money to people in need, focusing on how the money would help and how many children you could help. An interactive prototype was made in InVision of the main donation flow and checkout.

UNICEF VÀrldspÄverkare screenshot

Website - Finished product

Prototype video and screenshots

UNICEF VÀrldspÄverkare screenshot UNICEF VÀrldspÄverkare screenshot

Familjeliv Matkassar


A mobile-first comparison website for ready-made grocery store bags. Easy filtering between number of persons and tags. Built in Ember.js with fastboot server rendering and js rehydration.

Website - Desktop

More screenshots
Familjeliv matkasse start page Familjeliv matkasse filters



A responsive web app for WeStudents, a student discount platform. Main focus was integrating BankID login via an already existing implementation for their mobile app.

WeStudents website desktop

Website - Desktop

More screenshots
WeStudents bankid login WeStudents campaign

Nyheter24 Rabattkod


A responsive discount site for Nyheter24. Implemented design and theme.

Nyheter24 Rabattkod website desktop

Website - Desktop and mobile

More screenshots
Nyheter24 Rabattkod brand page Nyheter 24 star page further down


Website iPhone app Android app

A responsive and multi-platform discount experience available in Sweden, Norway, Denmark and Poland.

Rabble website

Website and iOS-app

As development and design lead I worked on all aspects of the platform including features like user accounts, search, recommendation engine, location based iBeacon notifications, several redesigns, A/B testing and a more user centered contextual mobile app experience. I also worked on all underlying internal tools, code and design together with my team.

More things I've done at Rabble
Rabble android search Rabble android search Rabble android change location
Rabble iPhone confirm location notifications Rabble android nearby notfication
Rabble business cards
Rabble stickers

Rabble windows phone ad Rabble windows phone menu redesignb Rabble windows phone nearby offers

Here is a CodePen
of how I did this expand
and swipe-section

GP Rabattkoder


A responsive discount website for Göteborgs-Posten. Designed mobile first with SEO in mind.

GP Rabattkoder website desktop
GP Rabattkoder store page on a mobile screen GP Rabattkoder front page on a mobile screen

Website - Desktop and mobile

I kept my previous website of some of my earlier work – websites and some interaction design projects.